In a surprising move that has stirred interest among two-wheeler enthusiasts, Bajaj Auto has filed a new trademark for the name “Bajaj Blade.” The trademark application, now listed under Class 12 which covers vehicles, has sparked speculation that the company could be preparing to revive a name last seen in the early 2000s.
Though Bajaj has not made any official announcement, the trademark filing is enough to bring back memories for those who remember the Blade as a concept scooter from nearly two decades ago. It was initially showcased at auto expos around the mid-2000s, featuring a futuristic design that set it apart during a time when gearless scooters were still finding their footing in India.
A Scooter That Never Saw Production
The original Bajaj Blade was never launched commercially, despite creating a buzz during its unveiling. It was expected to be Bajaj’s answer to the growing popularity of scooters in India at that time. However, as Bajaj shifted its focus more toward motorcycles, particularly the Pulsar series, the Blade quietly disappeared from public attention.
Now, with this new trademark filing, it seems Bajaj might be reconsidering its stance on scooters. Whether this will be a direct revival of the old concept or an entirely new product under the same name remains unclear. Still, the timing is interesting, given the resurgence of interest in both retro designs and electric mobility.
What Could the Bajaj Blade Be in 2025?
Given the evolving market, many are speculating whether the Blade could return as an electric scooter. Bajaj already has the Chetak EV in its portfolio, and the Blade could be positioned either as a sportier alternative or a tech-savvy companion to the existing model. Alternatively, Bajaj may choose to reintroduce the Blade with a petrol engine, aimed at younger commuters looking for performance with a touch of nostalgia.
Industry insiders believe that the revival of the Blade name might be part of Bajaj’s broader strategy to expand its urban mobility offerings. With companies like TVS, Honda, and Ather already making big strides in the EV and premium scooter segment, Bajaj may not want to stay out of the race for long.
A Strategic Brand Recall?
Filing for an old name like “Blade” might not just be about launching a new product—it could also be a strategic brand move. Legacy names often carry emotional weight. For consumers who remember the buzz around the original Blade, a modern version could tap into that sentiment while appealing to a new generation of buyers.
Of course, filing a trademark doesn’t always guarantee a launch. Sometimes, companies register names for future use or simply to protect brand identity. But the fact that Bajaj is revisiting a name it shelved long ago suggests there might be more brewing under the surface.
Also Read:- Simple One vs TVS iQube ST – Long Range Electric Scooters Compared
What Lies Ahead?
At this point, all we have is the trademark filing and a lot of questions. Will the Bajaj Blade finally make it to the roads after almost two decades? Will it be electric, petrol-powered, or a hybrid? And more importantly, will it live up to the expectations attached to its name?
While there are no confirmed details yet, one thing is certain—the Bajaj Blade has returned to the conversation. Whether it hits the streets in its new avatar or remains a name on paper, it has already succeeded in grabbing attention once again.
For now, the Blade is back in headlines—and that’s enough to keep the speculation alive.
