In a surprising twist, Bajaj Auto’s plans may have just hit the spotlight a bit earlier than expected. A new trademark filing has surfaced, revealing a name that hasn’t been heard in over a decade: Bajaj Blade. The name alone is sparking curiosity across the automotive world, with many wondering—is Bajaj preparing to launch a brand-new scooter for urban riders?
While there’s been no official announcement from Bajaj, the trademark leak has stirred plenty of speculation. The trademark was recently spotted in the Indian Intellectual Property database, and though it’s primarily registered in India, the buzz has traveled far, even grabbing attention in the U.S. market where the idea of a lightweight, efficient city commuter appeals to many.
A Name From the Past, Revived?
Interestingly, Bajaj had showcased a concept scooter named Blade way back in 2006. At the time, it was a futuristic, performance-oriented 125cc scooter that never made it to production. That project quietly faded out—but the revival of the name in 2025 hints that the idea may have been reborn with a new purpose, and likely, a new market strategy.
It’s worth noting that Bajaj has been relatively quiet in the scooter segment, especially after discontinuing models like the Kristal. The company’s current focus leans heavily toward motorcycles and electric mobility—particularly through its collaboration with Chetak Technology Ltd. and its investments in urban electric transport.
What Could the New Bajaj Blade Be?
If the trademark is anything to go by, the new Blade might be positioned as a modern urban commuter scooter—possibly in the electric segment. This makes sense considering the global shift toward sustainable mobility and the increasing demand for last-mile transportation in cities across the world, including in North America.
However, there’s still no confirmation whether the Blade will be electric or petrol-powered, or even if it will launch at all. Automakers often register trademarks as a precautionary measure or to protect branding ideas under development. Still, such filings usually indicate some level of product planning.
The “Blade” name itself gives off an aggressive, sharp, and stylish vibe—suggesting that if this scooter becomes a reality, it may be aimed at younger urban riders looking for something sleek and efficient.
Possible U.S. Relevance?
Though Bajaj does not currently sell scooters directly in the United States, the brand is no stranger to American consumers. Bajaj has partnerships with brands like KTM and Triumph, which are present in the U.S. market. If the Blade does well in global markets, there’s always a chance of future collaboration or rebranding efforts for the U.S.
With the American scooter market gradually opening up—thanks to growing interest in eco-friendly and low-maintenance urban mobility options—a new entry like the Bajaj Blade could be a fresh contender, especially if launched with electric capabilities.
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Final Thoughts
While the Bajaj Blade trademark leak doesn’t confirm a product launch, it raises some exciting questions. Could this be the company’s next big move in urban mobility? Is the iconic Blade name making a true comeback after almost two decades in silence?
For now, there are more questions than answers. But if Bajaj is indeed working on something behind the scenes, the Blade could mark a new chapter in the urban commuter story—one worth watching closely.
