In what could be exciting news for motorcycle enthusiasts across India, the partnership between Hero MotoCorp and Harley-Davidson is expected to grow even stronger in 2025. Sources suggest that the two companies are planning to broaden their collaboration, with a focus on introducing more affordable models aimed at the Indian market.
This development comes at a time when the mid-weight and premium motorcycle segments are heating up, and both brands appear ready to tap into the growing demand.
A Strategic Alliance That’s Gaining Momentum
Hero MotoCorp, the world’s largest two-wheeler manufacturer by volume, joined forces with Harley-Davidson after the iconic American brand restructured its global operations and exited direct operations in India in 2020. Under the current arrangement, Hero is responsible for sales, service, and distribution of Harley-Davidson motorcycles, parts, and merchandise in India. Additionally, Hero has been tasked with developing and selling a range of premium motorcycles under the Harley-Davidson brand.
The launch of the Harley-Davidson X440 in 2023 marked the first real product born out of this collaboration. Positioned as an entry-level offering for Harley lovers in India, the X440 was received warmly by buyers looking for the Harley experience at a more accessible price point.
Now, with growing confidence in the partnership’s success, it seems that Hero and Harley are gearing up for the next big leap.
New Models Expected – Focus on Affordability
Reports hint that 2025 could see the introduction of multiple new models designed specifically for markets like India. Unlike Harley’s traditional large-displacement cruisers, these upcoming bikes are expected to fall in the 300cc to 500cc category — a segment that’s currently booming.
The idea is clear: offer the legendary Harley badge at a price point that appeals to young riders, urban commuters, and those upgrading from entry-level bikes.
Hero’s manufacturing strength and deep understanding of Indian market dynamics, combined with Harley’s global brand pull, could create a series of motorcycles that blend heritage styling with practicality.
Early speculation suggests that a smaller cruiser and possibly a retro-style roadster could be in development. However, no official confirmation has been provided by either brand yet.
Competition Heating Up in the Mid-Weight Segment
The move comes at a strategic time. Brands like Royal Enfield, Honda, and even Bajaj-Triumph have aggressively expanded their presence in the 300cc-500cc segment. Royal Enfield, in particular, has dominated this space for years with its Classic 350 and Meteor 350, while new challengers like Honda’s CB350 range and Triumph’s Speed 400 have captured significant attention.
If Hero and Harley can offer competitively priced motorcycles with authentic Harley DNA, it could disrupt the market and force competitors to rethink their strategies.
What This Means for Indian Buyers
For Indian motorcyclists, an expanded Hero-Harley lineup means more choices in the premium yet affordable segment. Buyers could soon have the chance to own a Harley-branded bike without having to stretch their budgets as much as before. Moreover, Hero’s widespread dealer and service network ensures that maintenance and support for these bikes will be easily accessible — something that earlier Harley owners in India struggled with.
This expansion could also fuel the aspirations of many first-time premium bike buyers who have grown up admiring the Harley-Davidson brand but found it out of reach until now.
Final Thoughts
While official announcements are still awaited, the growing buzz around Hero and Harley-Davidson’s next move is hard to ignore. If the collaboration does indeed expand with a focus on affordable models, 2025 could be a game-changing year for the Indian motorcycle industry.
Whether you’re a Harley fan, a mid-segment buyer, or simply an enthusiast tracking the two-wheeler market, the Hero-Harley story promises plenty of action ahead. Stay tuned — the ride is just getting started.
